You’ve heard it before ‘you should blog’.

But let’s be real, you have a life and maybe a business you’re running or a full-time gig you’re hustling at too.

Add blogging to that? It’s laughable for a lot of y’all, because you know it’s a massive time investment and undertaking.

We hear ‘blogging is the best way to build traffic.’ ‘Blogging is vital to marketing your business to ideal clients’. ‘Blogging is the best SEO.’

We all want traffic and free marketing and better SEO, but we push back pretty hard when told to blog, because you and I both know, it’s darn time consuming.

But I will tell you from blogging consistently for a year, it’s SO worth it.

I get it, your time is valuable and it can be hard to justify spending hours a week on a strategy where you don’t know exactly what the outcome will be.

So I wanted to show you what’s possible from 1 year of solid blogging.

I cannot guarantee you the exact same traffic numbers I’ve had, hell your blog might even take off leaps and bounds ahead of mine.

There’s one thing I can guarantee though.

Providing valuable blog content consistently will significantly increase your site traffic.

I have no question about that.

(And of course, along with that increased site traffic comes oh-so-many other benefits. Your email list will increase along with your traffic, you will become an authority in your niche, you will build trust with your community, you will get more booking inquiries for your business, and you will earn back links – A.K.A. SEO gold.)

So today I’d like to show you what blogging consistently can do for your traffic.

Plus I’ll share my secrets for never missing a posting date, over the course of 1 year.

What blogging consistently will do to your site traffic

  • June 2015: I started this site for my Squarespace web design business in June 2015.

  • April 2016: It wasn’t until April 2016 that I blogged at all, and even then it was just a couple of sporadic posts here and there. While my blog content was pretty niche, it wasn’t by any means consistent.

  • January 2017: It was in January 2017 that I decided and set myself the goal to blog consistently. As you can see, it’s been a steady upward trend in traffic since then.

Pre & post blogging consistently

This past month, November 2017 I hit 32,000 page views.

As you can see it’s a pretty consistent upward trend in traffic, steadily growing over time.

My traffic didn’t ever come from one super viral post that led to one massive spike in traffic and then bombed back down the next month. It was just super non-glamorous twice a week blogging on the topic related to my business.

Why if you blog, you must do it consistently

People have asked me before ‘how often should I blog?’

My answer is always ‘as often as you can consistently.’

As you can tell from my sporadic blogging to consistent blogging, there’s a huge difference in the amount of traffic I was able to amass.

Showing up consistently for the blog, having my readers know that they could set their watch by my blog meant so, so much for the growth of the blog and by extension, my business.

But I can tell you from a year of blogging, it’s not easy to post consistently. Life happens and I have been thrown off my posting schedule on more than one occasion.

So let’s do a quick recap:

  • Blogging is guaranteed to increase your site traffic & will help you reap all the rewards that go along with lots of site traffic

  • Blogging consistently is key to gaining the full benefits of blogging

Did I convince you to take up blogging for your business and stick to it consistently?

Let me know how frequently you plan to post and share a link to your site in the comments for me so I can follow along!

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I blogged consistently for 1 year, here’s what happened to my traffic