I’ve been working BTS on the Creative Law Shop since September and the big test came in later November during Black Friday. My job was to increase sales, and I’m happy to report, we were successful! We doubled the sales CLS normally got on Black Friday.

At some point I’m hoping to create a full in-depth webinar on this topic but for now here’s the short version.

Here’s how I did it:

  • Site redesign that significantly improved the customers ease of finding the right product & educating them on what product was right for their needs

  • Easy, fast, super simplistic checkout experience

  • Sales emails with legal education & specific product recommendations

  • Countdown timer on the website counting down to the end of the sale

  • An amazing, value-packed webinar

How we doubled our Black Friday sales