With most career paths or businesses, you can search online to find out what could be expected in terms of income. But running an online business is pretty new and unknown territory.

I hope to show you with these income reports just what is possible when you build an online business! It’s my hope that if you dream of running an online business too, these reports encourage you to work towards making that dream into your reality!

Online Business News

Pivoting business direction:

For legitimately a year now I just had this gut feeling that the direction of my business was not right. My business wasn’t lighting my heart on fire with passion like it used to and it’s been a struggle to feel that way and continue on working for the past year.

I felt that what I was doing with teaching how to build Squarespace sites and Squarespace web design businesses wasn’t impactful.

I of course went back to my folder of kind emails from followers and students who raved about how much my content and courses had changed their lives, but it still didn’t feel like much to me because I wasn’t fully satisfied with the work I was doing.

But I was conflicted.

I spent so long becoming the go-to Squarespace girl, and it’s been a very successful and profitable path.

Regardless, I couldn’t shake the feeling that I wasn’t moving the business in the direction I wanted. I was scared to switch directions in what felt like a move that would throw away everything I’ve built.

But it would happen again and again, I’d meet a friend who was dissatisfied with life and their job and my solution was always the same. “Build an online business! I’ll show you how! Truly, you don’t even know all the wild, random, amazing online businesses there are. You can do it!”

The thing which gets me the most excited to talk about personally is how to build an online business that enables complete lifestyle, location and financial freedom.

But online I was creating another ‘how-to tutorial on Squarespace.’

Yeah, building a fabulous website is (really) important to a successful online business, but I wanted to speak about more than just websites and web design businesses.

I wanted to show the world other people who had built successful online businesses to show that, yes, it really is possible to build an online business in even the most random and unusual field!

I wanted to share helpful advice from experts on the areas that are essential to building a successful online business (eg. copywriting, email marketing, mindset, etc.)

In January, I got the kick and the confidence I needed to move in the direction I really wanted.

I made plans to start a podcast laster in the year on the topic of online business and thought of the PERFECT podcast name. (Thanks to my boyfriend to helped me figure the name out!)

In an effort to begin attracting others who are interested in building an online business, I also created the Online Business Matchmaker training.

It’s truly the most valuable, amazing free training I’ve created yet! So if you haven’t taken it yet, please do! (It might just change your life .)

Cleaning up my life & business:

In the month of January I did literally no income-generating activities. I’m going to be honest, I moved so far so fast last year that I left a lot of non-essential unfinished tasks in my rear-view mirror.

The anxiety of my business and life being in a state of hot mess was legitimately stressing me out though and I knew that I needed to give myself time to actually finally get all my loose ends tied.

I am fully behind the idea of just crossing out and ignoring all non-essential tasks that won’t cause massive irreversible damage to your life/business. If it’s not really vital or moving the needle, I’m not going to do it.

But by January my list of tasks that weren’t immediately important but really needed to get done at some point were piling up. I decided to take the entire month of January to get my life and business in order.

What do I mean by that?

I mean I hadn’t lived at home in Canada for 5 years, but they still thought I was a resident, and as such, I received a nice letter from the government kindly asking me to file a tax return from a few years back. (Not being sarcastic, it was legit such a polite and kind letter.)

I had to change my business insurance as what I do in my business has changed drastically from what I was doing a year ago.

I needed to update my website to reflect the new direction my business has taken.

I needed to rewrite my email Welcome Series that was advertising services I don’t even offer anymore.

I needed to hire and onboard an accountant as DIY’ing my bookkeeping was really getting out of hand as I average a couple hundred transactions a month in my business now. (And I have a grand total of 0 background in accounting or bookkeeping.)

These were just 5 of 30 tasks I had accumulated that needed to get done at some point, and I gave myself the month of January to do it. I’m not going to lie, quite a few of these tasks leaked into February which was rather frustrating.

A major reason for that? I took up German language classes because I’m pretty over living in a country where I’m not fully fluent in the language. The hours I dedicated to those classes however absolutely ate out of my work time, meaning I’ve been able to accomplish a lot less in a month than normal.

Granted, becoming fully fluent in German is absolutely an important goal for me that’s going to make my life in Germany a heck of a lot easier, so it was a worthwhile use of my time and I’ve accepted the fact that when I’m in German language school, the business will not accomplish as much as normal.

Books read

Included in my list of things I wanted to do in January, I wanted to finish a lot of the books I started but didn’t finish in 2018. I had on my list:

(Those are affiliate links!)

I finished them all with the exception of Thinking Fast & Slow. Going to be honest, I just couldn’t get into it, so I consciously decided it’s a book I won’t finish.

Traffic numbers

The site was visited by almost 25k people and received 57k page views! Not bad.

Income numbers

(Those are affiliate links!)

And my expenses were broken down as follows:

There you go! That pretty much sums up the month of January!

If you want to see the behind-the-scenes of the business in real-time, def come hang out on Insta, as that’s where I show you what I’m up to and working on every day.

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January 2019 Online Business Income Report: $16,197.80