With most career paths or businesses, you can search online to find out what could be expected in terms of income. But running an online business is pretty new and unknown territory.

I hope to show you with these income reports just what is possible when you build an online business! It’s my hope that if you dream of running an online business too, these reports encourage you to work towards making that dream into your reality!

personal NEWS

I went on 2 mini vacations this month, both to London! I did an exchange semester in England back in undergrad and it was without a doubt the most fun and free 4 months of my life. I loved my time in England so much, and I’ve been living just a short skip across the channel for almost 3 years now, but never went back.

I had plans to go back to Bali to escape winter this year, but when those fell through because of some visa issues (German visa problems, not Bali ones – it’s luckily super easy to go to Bali!) I decided I still wanted to travel somewhere. So a friend and I planned an extended long weekend 4 day trip to London. And as luck would have it, there was a training in London I was also interested to do later in the month, so I ended up going twice.

Thankfully being in Germany, there’s multiple daily direct flights, so it’s super easy to head over anytime.

We basically hung out in Nottinghill most of the time and its without a doubt my fav area of London. We hit London just in time when spring really sprung, so Nottinghill was extra pretty as it was spotted all over with pink blossoming trees.

On my second trip, I met up with a past course student! I met Freya-Rose Tanner at her unbelievably cool co-working space/members club called Soho House in Shoreditch. I am absolutely envious and dying for a Soho House to come to my city now! (It’s strict no-photos as they want to apparently keep the privacy of their more well-known members, but I’ll tell you the place had an absolute amazing rooftop pool surrounded by some nap-inducing-looking lounge chairs.) Freya and I had some mid-day cocktails and it really was so fulfilling to get to meet a past student IRL who now works as a web designer, a skill I had a hand in teaching her!

Here’s a couple quick London tips on places, shops, museums and restaurants if you ever find yourself in the city:

  • Churchill War Rooms – Legit so interesting. It was the English HQ of WWII.

  • Cowshed spa – There’s a bunch spotted around the city, I went to the Nottinghill one!

  • Granger & Co. – Fab Australian brunch place

  • Gail’s – Cafe with wifi and a couple power outlets to get work done

  • Colbert – French restaurant in Chelsea

  • Smythson – Stationary store. This is where the Queen order her invites apparently. I picked up some thank you cards.

  • Quill London – Another stationary store. I wanted to do a calligraphy workshop but there were none on while I was in London, regardless, wanted to recommend it in case you’re luckier with dates than I was!

  • Hobbs – If you need any Kate Middleton-like clothes, this is the store

March was my LAST month of German language school, it ended part-way through the month. I saw significant progress throughout the 2.5 months which I was stoked about, but I was also really looking forward to getting my day back and actually getting a normal amount of work done when classes ended.

Between language school and 2 trips to London, it was the 3rd month in a row where I felt like I was moving at snails pace in my business.

Business news

Sales funnels:

If you follow me on Instagram, you know that I was talking about sales funnels, sales funnels, and more sales funnels all month long. I originally intended to set up one sales funnel and ended up creating 4.

Creating every piece of content in the sales funnel puzzle and then connecting together all the complicated tech software had me, a fairly tech-savvy person, feeling like I was doing some sort of wild mathematical calculations which left me pretty brain-dead by the end of it.

Good news is, we turned our funnels on and they’re doing their job!

FB ads:

I also interviewed FB ads managers and finally picked one. I’ve been thinking “I should really run FB ads” for almost a year now and have just been procrastinating. In March I finally got around to interviewing people and settling on one. I realized that based on a few plans in the calendar, I won’t actually be able to get started with the manager and run FB ads for a couple months, but making a decision was a good step forward for sure.


Our robot fun continued this month. Towards the end of last month we realized we were getting a lot of bot email addresses on our email list. My assistant took care of going back and forth with ConvertKit to figure out how to stop the bots and weed out the thousands that have made their way onto our list.

If you read last months income report, you know that we overestimated our course launch sales goal because we had inflated numbers from robot emails. It’s our goal to get all the robots cleaned off our email list before the next launch so we can properly estimate conversion rates and course launch sales in the future.


What had my original plan for March been? To build and launch my podcast. How much podcast work did I do in March? None. Between vacations, language school and sales funnels taking significantly longer than expected, all podcast work got pushed back to April.

Content created

Books read

The 4 Hour Work Week by Tim Ferris

Chillpreneur by Denise Duffield Thomas

The life-changing magic of not giving a f*ck by Sarah Knight

(Those are affiliate links!)

Traffic numbers

Income report:



There you go! That pretty much sums up the month of March!

If you want to see the behind-the-scenes of the business in real-time, def come hang out on Insta, as that’s where I show you what I’m up to and working on every day.

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March 2019 Online Business Income Report: $21,857.60