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About this episode

Hey there! Have you been tuning into the Online Business Besties Podcast on the regular? Cool. That tells me you’ve got some serious #goals in mind for your business!

You’re busy gathering up allll the inspiration, and the fire that’s been lit under your butt won’t be burning out anytime soon.

But no matter how highly motivated you are, there are only so many hours in a day, and it can be a challenge to know where to apply all that enthusiasm and to know which projects are actually right for you right now. You may be stuck wondering:

Should I create a Blog? A Podcast? Or maybe a You-tube channel?
Should I create a digital product? But on which topic?
And should it be in audio, PDF, or video download form?
Should I expand or stick with my niche?
Is now the right time to bring on a new team-member?
Or should I focus my time, efforts, and $$ on marketing?


So. Many. Freakin’. Decisions.

But what if I told you that there is someone who can tell you exactly what you need to do, exactly where to take your business next, exactly which direction to go, and exactly what you should be offering?

Who is this wondrous, all-knowing individual?

It’s not an individual at all…it’s you’re audience!

Whether you’re feeling stuck in business brainstorm mode, or you’ve got honestly got ideas for dayyyyys but don’t know where to start, then this episode is for you!

Tune in to learn how to listen to your audience, and to hear my best tips for busting out of decision-making paralysis so you can get back to (confidently) workin’ on your next big thing!

a Few Highlights

  • Who wears the pants in your business? (why you should be catering to the people who are actually paying your bills) (2:55)

  • How get feedback from your audience: The 2 things I do every year to ensure that I’m in touch with my audience’s wants and needs (3:20)

  • How to survey your audience so that the responses you get are relevant and useful. Plus, how to organize feedback so you don’t feel overwhelmed (5:50)

  • How to sit back, relax, and let the data decide for you (10:57)

  • The 3 most common mistakes business owners make when conducting a survey (read: the fastest way to eff up your results) (11:28)

Not sure what to ask? The complete list of questions I use to get feedback in my business

Disclaimer: These questions are prettyyyy specific to what I do. So unless you also happen to be an online business educator who is passionate about helping people ditch their 9-5 and build a business that supports a lifestyle of complete financial, locational, and scheduling freedom…

…you may need to tweak it just a little.

Ok, ready? here’s that list:

  • What field is your business in?

  • How long have you been in business?

  • My goal for business this year is…

  • Do you prefer learning by video, written content, podcast/audio etc.?

  • List your favorite blogs.

  • How did you find me?

  • How often do you visit paigebrunton.com?

  • What keeps you coming back?

  • What social platforms do you hang out on the most?

  • Who else do you follow online to learn from and get help with your business?

  • Where/how do you follow them and which of their content do you consume (ie. blog, podcast, IGTV)

  • What do you love most about the content they share?

  • Are there any types of posts that I’m no currently writing that you’d like to see in the future?

  • If you could ask me one question about Squarespace, online business, or life, what would it be?

  • What is your ultimate business goal? (ie. money for a house or travel or just to feel financially secure, quitting your 9-5, location freedom, make a huge impact on the world or impact a certain field you are passionate about, etc.)

  • Did you attend any conferences or events this year that helped you build your business? If so, which ones? What was your biggest takeaway?

  • How much did your business make this past year and is it your full time job?

  • What is your favorite type of content that I post?

  • If I started a free Facebook Community, would you join?

Now that you’re audience has told you what they want (*what they really really want*) it’s time to decide which business idea best fits the bill!

Pssst! Looking for that other list I promised in today’s episode? Don’t worry, dear listener. I didn’t forget!

How to decide which business ideas to create when you have too many options

Step 1. write out a list of all of your ideas and potential projects

What classifies as an idea? Any product or content you’d like to create. (Eg. Courses, workbooks, guides, webinar series, blog posts, YouTube videos, podcasts, etc.)

What classifies as a project? Things like services or other stuff that takes time. (Eg. working with clients 1 on 1, hiring a VA, redesigning your site, etc.)

Have your list? Yes? Okay perfect, on to the next step!

Step 2. evaluate your ideas against the following questions

  • Has my audience specifically asked me for this? Or is it something I want to create that my audience didn’t necessarily communicate having an interest in to me?

  • In terms of resources and tools, do I have what I need to create this?

  • Do I already have all the skills and education I need to create this? Or will I need to take time on learning something first in order to create it?

  • How long will this take me to complete? (Ballpark a time estimate of how long it will take you to create the thing.)

  • How much will it cost me to create this? What’s the initial investment?

  • Will this make me money while I work on other stuff? Will it generate passive income?

  • What is the max amount I would expect to make off this in one year?

  • Will this have any benefits other than just income? (Eg. Authority, SEO, relationship building, list building)

  • On a scale of 1 – 10, how excited am I to work on this?

  • On a scale of 1 – 10, how naturally does this fit with my brand and would I authentically speak of the thing?

If there’s something else important to you that’s not listed in these questions, feel free to add another question which allows you to evaluate your ideas against it.

Then, the last step is to start the process of elimination based on your answers. Start crossing out the items that clearly aren’t a good fit, that don’t feel authentic to your brand or that no one actually asked you for, etc.

From there you should be left with a much smaller list.

Step 3. arrange your list from highest to lowest priority

And be sure to note beside every item how long they will take to complete.

 Annnnd lastly….

Step 4. add everything to your calendar

I love GCal for this as you can easily create events spanning days or weeks and move stuff around with a few clicks. Begin placing your projects and ideas on to the calendar until you fill up your year.

There you have it, you’ve just waded through the confusing sea of options and planned out your entire year!


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It’s my goal to help as many go-getter girls just like yourself to ditch their 9-5 and get on with living their best life, and as it turns out, the iTunes Gods love reviews just as much as I love frozen margs.

Your review directly helps me to win over the iTunes Gods and get this show in front of more girls just like you!

So thanks in advance for leaving a review, I’m so grateful to you! (Oh and the girl sitting bored to tears at her desk right now currently planning her escape, she’s grateful to you too.)

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