After struggling with getting a website that did Omega Sigma Chi Sorority justice for years, the ladies and I were excited to get working on a space they could display proudly online. So many sorority websites are holding onto a look of the past, generally quite busy, lots of patterns, hot pink text with music playing. We wanted this sorority website to stand out and be different from the crowd. We moved towards a more modern design that is popular today but also timeless, with lots of blank space to attract the eye to the important content on the page, clear organization and wide banner images. An easy to understand and navigate website never goes out of style.
In addition to needing a new website, the sorority ladies also were looking to get their branding in line. Having just previously used their sorority crest for a logo, I wanted to set them up with a consistent look they could use everywhere online. I set to work in Adobe Illustrator to design a logo and a couple logo variations, along with a few decor pieces and custom buttons to be used throughout the website.
We of course stuck with the sorority color, royal purple, and I pulled inspiration for the brand as a whole from one of their previous Rush Week t-shirts. The whimsical, free-spirit look of the t-shirt guided my vision for their brand.
One feature I was sure to include in this site was a video banner background on the home page. This new Squarespace feature was perfect for us to show just a little glimpse of the girls lives in the sorority front and center.