With most career paths or businesses, you can search online to find out what could be expected in terms of income. But running an online business is pretty new and unknown territory.

I hope to show you with these income reports just what is possible when you build an online business! It’s my hope that if you dream of running an online business too, these reports encourage you to work towards making that dream into your reality!

Personal News

Canada Vacation:

This month I took my longest vacation of the year, 3 weeks! Every summer I tend to head back home to Canada with my fiancé. Seeing that we live in Germany most of the year, he doesn’t see my family and friends all that much, so we pack 3 weeks full of touristing around my homeland and catching up with people in the summer.

I turned off business mode and went to town with just living life. We rented a cottage on the lake for 10 days, and then roamed around Toronto and Ottawa for the rest of the trip. We swam, socialized, boated, and touristed.

At the cottage we had a rotating door of guests coming and going. We invited up my crew of girls from university, high school friends and my parents.

Wedding Planning:

I bought a dress! Obv can’t share a photo, but I will tell you that I got it from Lea-Ann Belter. She’s a Toronto designer, so I was happy to support a local business! I’m already looking forward to going back to the shop later this year to do fittings so I can wear it again.

It was just my 2nd time trying on dresses. I honestly didn’t want to drag my friends along with me to a zillion appointments this summer and in general with this wedding, I don’t want the planning of it to take over my life and therefore get really annoying.

Myself and the girlfriends I brought with me had a fab time trying on dresses, evaluating them all, and then drinking the champagne when I said yes to one! When trying them on we had little bits we didn’t love about other dresses, but we had no complaints at all about my favorite. I also had no complaints about the price, we chose the least expensive one of all the ones I tried on!

I’m very pleased that it didn’t feel like a sacrifice at all to choose the most inexpensive one, we truly all loved it the most so that was a very welcome surprise!

Business news

Even though I only worked 1 week this month, there is actually quite a bit of business news!

(Yes, correct I worked only 1 week this month and still generated 39k. That’s passive income for ya!)

Semi-Annual Photoshoot:

I do a photoshoot for the business twice a year and always find it time and money veryyy well spent!

I didn’t question for a second that I wanted to work with Sarah, the photographer who has done 2 other photoshoots for me previously. You can find her site at Sarah Ann Photographs – I highly recommend her!

I went to town on this shoot more so than any previous ones. I picked a studio which had an amazing bookshelf in it, but it comes basically empty, so I spent a couple shopping trips looking for cute office supplies and books to fill it with. We also hit Ikea to grab a very simple desk that we could assemble easily on the day of the photo shoot at the location.

I also actually hired someone to do my makeup this time. I noticed some rather unattractive crows eyes in some of my last photos and decided it was worth spending the money on.

(I worked with Carla from Beauty Marq for makeup. She’s super simple to work with and a lovely girl to chat with, would also recommend!)

I also owe a very big thank you to my fiancé who helped me shop, lug props to and from the car, assembled the table and patiently sat through a couple hours of shooting before helping me break everything down again and move it back home.

I got a few preview photos already, here’s some that we took!

Content Prep:

I was grindinggg before vacation to prepare a LOT of content. I wanted the blog and podcast to be consistent when I was away for 3 weeks and the week I was back so I didn’t need to stress about content immediately upon getting back to work.

I pulled some seriously long days to mass produce content and get ahead. I didn’t actually expect I’d be able to create that much content and had fully accepted that I’d be okay if the blog and podcast missed a couple posting dates while I was away. Turns out I surprised myself by getting all the content done on time!

Planned My Business Retreat!

Y’all, I DID IT! I’ve been dreaming of hosting in-person business retreats for years and decided last month that I was actually going to make it happen (more on that here). I woke up one night at 3 AM, too excited about the idea to sleep. I then planned the entire retreat; location, content, marketing plan, budget and pricing from 3 – 5 AM while in my bed on my phone. Then went back to sleep, lol.

I then explained the idea and my dream for a kind of girls-weekend-slumber-party business retreat to my fiancé who laughed and just said “that retreat is so you.” Basically, I’m making exactly what I’d want in a business retreat come to life and am all kinds of excited about it!

There’s still a lot of work to do to make it a reality, however. I still need to find a solid full week to dedicate to creating a sales page, setting up a payment processor, finalizing details, booking the location, writing sales emails, preparing marketing materials, etc.

Recorded for the Mariah Coz show:

I got all my ducks and numbers in a row and hopped on a call with Mariah Coz to record an episode for her podcast! I was uber thrilled to be on it because I binged her show like mad before working with her in her Accelerator program.

We basically went through how I built and launched my online courses. We walked through a timeline of my business transforming from 50k/year to 500k/year as I moved from client services to scaleable courses. I spill all the beans on how each launch went, including the size of our list, our conversion rate and total sales as well as my experience putting my courses on an evergreen funnel.

Doing these kinds of interviews couldn’t be easier, I pretty much get to shoot the breeze with a friend and talk about my business. It’s my favorite kind of work to do in a day!

You can check out the episode here: How to grow a multi-6-six figure course business in 18 months

Education leave:

Being back in Canada has been pretty much fabulous … which is a slight problem. Why? I don’t live here but in Germany most of the year.

I have a co-working space in Toronto I love where people actually talk to you, I can do everything soooo much more easily in English (organizing photoshoots, booking contractors, etc.) and my calendar fills itself with social events because of my solid group of friends here.

I was a little bit dreading going back to struggling through many aspects of life in Germany. Why? I’m still not confidently fluent in the language and that impacts every part of my life and business.

The only business friend I have in my city is another English speaker. I hate the coworking space in my city, mainly because I went for months and didn’t talk to anyone, very obviously because I was too nervous to speak German to anyone. I always fly home for conferences and events because I’m again too nervous to go to any in Germany in German. Managing the corporation, legal and tax issues of my business in German is an ongoing nightmare that takes forever and for which I need to TON of expensive help with.

I’ve done sufficiently enough moping about how hard my life in Germany is and being in victim mode about the whole situation. So I cleared my fall schedule and will be taking 1.5 months education leave to do some intensive German classes. I signed myself up for 2 weeks of private lessons and 1 month group lessons.

I’ll be mostly stopping my regular day to day work and instead focusing purely on educating myself in German for half of September and all of October.

If I’m not fully fluent and confident by that point, I expect to take some months in 2020 to continue with German classes.

Content created

Currently reading

Crushing It by Gary Vaynerchuk

Bringing up Bébé by Pamela Druckerman (Not pregnant, just heard the book was super interesting, which it was! Def recommend. Will for sure be implementing the French way of raising kids one day.)

Sailing Made Easy by The American Sailing Association ASA (I’m taking an intro sailing course in August in Croatia! This book and the one below are required prep reading.)

Coastal Cruising Made Easy by American Sailing Association

(Those are affiliate links!)

Traffic numbers

Income report:



There you go! That pretty much sums up the month!

If you want to see the behind-the-scenes of the business in real-time, def come hang out on Insta, as that’s where I show you what I’m up to and working on every day.

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July 2019 Online Business Income Report: $39,499.45