With most career paths or businesses, you can search online to find out what could be expected in terms of income. But running an online business is pretty new and unknown territory.

I hope to show you with these income reports just what is possible when you build an online business! It’s my hope that if you dream of running an online business too, these reports encourage you to work towards making that dream into your reality!

Personal News


In June I went homeee! I was starting to miss Canada quite a bit so I was beyond stoked to land back in Toronto. I head home every summer for about 2 months.

I’m doing a mix of taking a vacation while in Canada and working. I found a sweet coworking space called Make Lemonade that allows you to buy day passes as opposed to full months, kinda important as the days I’m working this summer are super sporadic!

As I was sitting there working one day, someone asked “Paige?” and it turns out it was one of my Square Secrets students! That was just the beginning of meeting a LOT of students this month, which was just so life-giving. I put a ton of content out onto the internet in blogs, podcasts and courses, but very rarely do I meet people later on and get to chat with them who have consumed it.

I packed my weekends full of seeing friends, wedding dress shopping and cottaging at the lake. I could not be happier that every summer I come home, my group of friends always invite me to whatever their plans are, regardless of the fact that I’m brutal at keeping in touch the rest of the year. (I like to spend as minimal an amount of time on my phone as possible.)

(Not my actual wedding dress.)

Business news

This month wasn’t so idea work-wise in that I had a LOT of things I was doing at the same time. If you know me, you know that I like to focus on just one project at a time. It’s the way I’m the most productive and least stressed. I got through it regardless, but I could really feel how exhausting it was to be needed by so many people and projects at once. All of these projects below were happening simultaneously which wasn’t ideal.

Hired a new VA:

We put out an email to my list to hire on a new VA in June and then ran through our hiring process. (I only ever hire from my email list, they’re the bunch that know my business best and clearly are interested in what I do. If you’re not on it, todays the day to subscribe friend!)

Our process being so clear was key to making the whole thing a breeze. We got about 75 applicants, narrowed that down to 10 or so to complete a test project, interviewed 5 and then finally settled on one, my new assistant Dean!

My current assistant and I were blown away by the quality of applicants we had, and I’m seriously floored by all the incredibly talented, inspiring girls (and a couple guys) who applied! So thank you to anyone who did apply. I wish I could hire all of you, haha.

We then trained her and I have to say, I was reallyyy happy with how well we were prepared for that. My current assistant and I were pretty conscious about using Loom to create training videos throughout the year, so every single process was explained in a video, and we didn’t have to create any new ones in order to train Dean! I used mostly the same training process as last year and then the week after we trained her I headed off for a conference, confident that Dean had my business handled and had everything she needed to run it while I was gone. I headed off to the conference without a worry in my mind about my business.

Fun fact about my new assistant Dean, she and her husband call their RV home and travel around the US in it. How’s that for a sweet alternative lifestyle?!

Ps. Ready to hire but not sure how to get started? Check out my Hiring & Outsourcing mini-course and get access to my complete step-by-step hiring process (so you can avoid the headache and expense of the most common hiring mistakes and get things done right the first time!)

Launched the Online Business Besties podcast:

FINALLY! This was a major item on the bucket list for the year and it happened in June! I launched it with 3 episodes and will be releasing new episodes once a week on Wednesdays going forward.

I’m so pleased with the podcast both personally and business-wise. It’s no secret that my biggest complaint about my business is the fact that it’s lonely to work by yourself every day. So personally I love getting to chat with others who do what I do when recording episodes. And business-wise, I’m stoked to get to bring you all really amazing content in fields I’m not an expert in and introduce you to others who are killing it in the online business world.

You can listen to the podcast here. Oh and if you’ve listened to it and loved it, you can leave it a review here. I was surprised and over the moon to see 10 super kind reviews on there the other day!

Started with FB ads team:

This month I was onboarded with my new FB ads team and they started running campaigns for me. While they’ve done the vast majority of the work (super well!) I did need to provide a bunch of bits and pieces for them (content, brand items, links, funnel explanation, logins, etc.). The ads they’ve created look 99x better than anything I would have created and they’ve got a process down which means I’m just being brought along for the ride and don’t need to think about it, which is exactly what I wanted.

So if you’re seeing my face around on your FB & IG a bit lately, that’s why.

Creative @ Heart conference:

This was my second time heading to this conference which was a heck of a lot easier than the first. I walked into the conference already knowing people, making it just feel like a fun reunion. I also met three more course students while there, which really put faces and personalities to the numbers of students I see in Teachable.

At the conference I finally decided to do something I’ve always been scared to do, host an in-person retreat. There’s a certain kind of magic from getting together IRL. Hosting an in-person retreat has always been something I’ve had on my heart to host, but I know it’s not at all profitable, takes a ton of time to plan and host, and is not scaleable. Regardless of all of those downsides, I want to do it anyways, and thankfully because my other revenue streams are doing just fine, I feel like I can go and host something like this regardless if it makes the business a dime or not.

I’ll judge the success of the retreat on how much it fills my and the attendees hearts, not my bank account.

So if you want to hang out for a weekend at a retreat that will help you determine your online business idea and create a detailed game-plan to bring it to life, I’ll be sharing more deets as I plan it. Start saving in your piggy bank now friend!

Content created

Currently reading

Blue Ocean Strategy by W. Chan Kim & Renée A. Mauborgne

Crushing It by Gary Vaynerchuk

(Those are affiliate links!)

Traffic numbers

Income report:



There you go! That pretty much sums up the month!

If you want to see the behind-the-scenes of the business in real-time, def come hang out on Insta, as that’s where I show you what I’m up to and working on every day.

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June 2019 Online Business Income Report: $21,309.97