Dara is the owner of Sequel Professional Development based out of beautiful Hawaii. Dara wasn’t looking for a traditional, corporate looking website, but instead wanted something more casual, welcoming and infused with tropical vibes, incorporating her location into her online home.

Dara choose the 2 Week Website + Brand package, so we whipped up her Squarespace website, alongside an updated and modernized logo that fit her brands overall feel better, as well as business cards and social media graphics.

First, I started by creating a mood board, complete with little doodle, hand-drawn looking icons and a color palette taken straight from the Hawaiian sea, flowers and greenery.

Then it was on to the site design, and branding items. Pictured below: Facebook cover, 2 Facebook post images, and a Pinterest graphic.

We also did something a little fun with Dara’s business cards. A main area that Dara helps professionals with is by working through Myers-Briggs assessments with them, and then turning that knowledge into how to better their career.

Dara has a knack for guessing people’s Myers-Briggs personality types, even before they take the test, so on the back of her business cards we have all the 16 personality types. When Dara meets someone, she can circle which personality type she thinks they are, and then send them off to go do the test! How fun!

Also looking to get a site and brand you love launched?

Update: I no longer offer custom 1:1 design services! Instead, I now teach 1000’s of students through my online courses, how to use Squarespace to DIY their own completely custom, professional-looking website at a fraction of what it costs to hire a designer!

Sequel Professional Development Website Design