Lemme guess, you hopped ship on WordPress or are considering it right now, but you’re unsure if Squarespace will be as strong SEO-wise?
You’re looking to figure out how to get your site to rank well in Google, and have always known that Yoast, the top SEO plugin for WordPress, is needed in order to achieve that.
If that’s you, then you’re in the right place friend!
So I have good news and bad news for you. Let’s start with the bad.
Bad news: Squarespace doesn’t have a Yoast SEO plugin.
Good news: You honestly don’t need it with Squarespace.
Here’s the deal, Squarespace was built with SEO best practices in mind, meaning you don’t need to add plugins on to your site to ensure some basic site functionality is working correctly.
This is what Anthony Casalena, Squarespace’s CEO said on the topic:
Take special note of the second paragraph there “Squarespace is engineered to work properly without a sea of plugins, and you should not take the lack of a plugin for this to mean that we didn’t actually just build it right from the start.”
Pretty much, Squarespace ticks all the boxes on SEO, without the need for an extra plugin to be added on to your site.
In fact, I’d argue that Squarespace makes it easier than WordPress to keep up to date with SEO best practices, such as having a secure website and mobile-friendliness.
But . . . I thought adding Yoast to my site helped with SEO?
Honestly, this is another total myth.
I’ll let you in on what I learned at a blogging conference once.
The speaker, a die-hard WordPress user, and SEO expert basically said that adding a plugin to your site doesn’t suddenly up your Google juice or mean you’re going to rank in spot #1 in every search result.
If that was the case, every website owner ever would add the plugin to their site, and suddenly be in spot #1 for their chosen keywords, which obviously mathematically doesn’t work seeing how many websites there are and how many #1 spots in Google there are for different keywords.
If you add the plugin to your site and do nothing with it, it really won’t help at all.
So how does the plugin help?
Yoast is fab because it acts as a sort of digital checklist.
Do you have your chosen keyword in the title of the post/page? In the image description? In some headings throughout the post/page? In the link slug?
Yoast is basically checking your page to see if you have your keywords in the correct spots, and ticking the boxes when you put them where they need to be.
In order to save you some time,
Here’s the checklist of where you want your keywords to be, and some other general info on best SEO practices for pages/posts:
Text content of at least 1,500 words (2,000+ is even better!)
Have at least 1 outbound link on your page/post
Have a few internal links in your page/post
Keywords in title, towards the beginning of the title
Keywords in introduction paragraph
Keywords in metadata description
Keywords in text headings
Keywords in image name (alt description)
Keywords in the URL slug
Do that, and you’re well on your way to ranking for your chosen keywords, even without a Yoast plugin.
You can sign up for a free trial of Squarespace here and I also got ya a little off the price, use code PAIGE10 for 10% off your first year. (Yes, that’s an affiliate link!)