I’ve had team members working with me in my business for 3 years now, and while I still have a LOT of learning to do in terms of best practices for managing a team, there’s 1 lesson I’ve already picked up pretty well on.
The importance of 1 person owning 1 project.
When I first hired a VA my goal was to get some repeatable, yet time-consuming tasks off my plate so I could work on the stuff truly only I could do.
Ultimately, all projects fell on me and I’d hand out tasks here and there to free up a bit of my time.
For example, turning off a sales funnel. There’s about 20 mini steps and moving pieces to completing that project and every step affects the next.
So one day I would remember, “oh I need to turn the funnel off” followed by thinking through the steps, completing some, recording a tutorial for my assistant to handle the next ones she could do and then having her come to me with questions and to let me know when she was done so I could complete the next steps in the project.
Turns out, when a team member is given only a sliver of information on a project, it leads to a lot of questions.
(Which, let me just be clear, I don’t think is the team members fault, it’s the inherent result of them not having the ability to see & understand the whole picture.)
On the other hand, I’ve learned that it’s actually a lot more efficient to have 1 person own 1 project.
I’ll take our starting an affiliate program as an example.
Last year I was up to my eyeballs in course re-recording to get our Square Secrets course up to date with the latest version of Squarespace.
We also wanted to launch an affiliate program which I had less than no time to do myself.
I didn’t even have the brain capacity or time to think through what the steps should be, what affiliate tech tracking system we should use, what our payout percent should be, how we could attract affiliates, etc.
Which turned out to be a blessing in disguise.
I told one of my team members, “We need an affiliate program, the goal is to increase our course sales conversion rate by 0.1%.”
And off she went and KILLED it!
Had I thought through things and decided “we should use X affiliate sales tracking system” and then when my team member ultimately found a flaw with the system, she’d have to come back to me to have a discussion on the pros and cons of the system I had chosen and what another better option might be.
But because she had full freedom and knew the project from every angle, I trusted her smarts & good judgement. Getting myself fully out of the project and not even thinking for a moment about how it should be executed was fabulous.
Given full freedom, and full understanding, my team member didn’t need to come to me to ask permission or questions about small bits.
She had a project and ran with it.
It truly gave me the ability to work on my project without small items and questions being pitched over to me every day.
And it gave my team member the freedom from micromanagement and the annoyance of having to chase someone down for approvals and second opinions.
Meaning she could work faster, and not be slowed down by me taking a day to get back to something with her.
So friend, moral of the story is, if you are looking to do some hiring in your business or you have a team member but are feeling overwhelmed by the fact that every decision seems to come back to you, then I encourage you to think about how getting 1 person to own 1 project could work in a very practical sense in your business!
Best of luck!