If you’ve ever prepared a resume, you probably did your best to show just how well rounded you were as a potential hire.
Listing every last certification or bit of experience you’ve ever had probably served you pretty dang well back when you were working the ol’ 9-5, but when it comes to being a web designer this isn’t necessarily the case.
When first starting out, you may feel like you need to learn every single design platform out there so you can appear super knowledgeable, and never have to turn a client away.
But there’s a handful of reasons it might actually benefit you NOT to try to be a Jill of all trades, and stick to just one!
Most of your potential clients won’t know the first thing about building a website (which is why they are looking to transfer that burden to someone else)!
All they know is they love your portfolio and they need a website, like…yesterday.
In their eyes, you are the expert and they are willing to pay you the big bucks so that they don’t have to be. If they see that you have confidently singled out one platform as the best, they likely aren’t going to think twice about other platforms or worry might they might be missing out on.
Introducing a whole buffet of site building options and having to educate your potential client on the pros and cons of each and why they might choose one over the other is an added decision, and therefore added stress, that your client just doesn’t need.
Confusion kills conversion, so you’ll want to everything in your power to make is stupid simple to start working with you NOW, not two months from now when they have maybe…sorta…hopefully decided on a platform.
Or worse, they get overwhelmed and return to their google search for a designer who has made the decision easy. Don’t let confusion and overwhelm be the reason they choose someone else!
That being said, if after talking to a potential client, you start to feel like your chosen platform may not be genuinely the best option for their specific type of business and site, you definitely want to be able to point them in a different direction.
It’s worth getting to be know a handful of other designers you can refer to who are experts in other platforms. You can even work out some sort of fee for any referrals you send each other’s way so you still see a bit of income from that project, without actually having to do any of the work! Score!
If I want to completely rewire the electricity in my home, chances are I want more than just your general handy man to-do it.
I’m going to go straight to the expert, someone who specializes in rewiring my style of home, even if that means paying a little extra to make sure the job is done right.
On the off-chance your client has already done their research and has decided on a platform before a potential designer, you want to be the obvious choice!
Your potential client’s website is their online home, and they aren’t looking for someone who has experience here and there with a handful of different platforms. They are looking for someone who has mastered their craft – and can expertly use all the tools in their toolkit!
When you run a design business using multiple platforms, it’s possible to go months without opening a particular site builder, especially if your recent clients have all opted for a different platform.
You do not want to be spending days re-googling basic tasks, watching tutorials, or messaging support to figure out the new way to access your favorite old feature when you should be well into the design process already!
It’s kind of like learning a new language through immersion. If you are constantly around it, you pick up new things pretty quickly and stay in the know! But if you don’t use it, you lose it!
Make it easier on yourself to know your platform inside and out and be able to effortlessly navigate all it’s features, so you can deliver the quick and seamless client-experience you want to be known for!
If you’ve been following along, Squarespace recently released a new version of their platform, changing the way a lot of things are done. Someone who was totally new to Squarespace would never know the difference, and the new version does seem to offer a more user friendly experience for those just getting into design.
But those of us who learned on 7.0 and have been building sites there for years were left scratching our heads a little.
Now imagine juggling 3-4 platforms where their developers are constantly on the move and making daily changes and improvements to their software.
It would be pretty hard to remain the expert in any of them, especially if it’s been a while since you worked in a particular platform due to client preference as mentioned above!
It takes time and continuing education to be the top dog at what you do. Don’t make that harder on yourself by trying to do #allthethings.
So now you’ve heard some pretty solid reasons as to why you might stick with just one platform when designing for clients, but the question still remains…
If you’re still one on the fence about which platform to go with, you might check out my posts 8 reasons I chose to build my business’s online home on Squarespace and What’s the difference between WordPress & Squarespace?
But the TLDR of why I’d recommend Squarespace single every time is…
As a designer, you may love the super advanced coding or plugin options you have for a particular platform, but when it comes to handing off that newly minted site to your client, they aren’t going to have a clue how to maintain it. ♀️
One wrong move and all that fancy coding is broken – along with their website. (Halpppp!)
So unless you want to be eternally on call for future updates to your clients site, you’ll want to find a platform you can easily show them around in so you can quickly and gracefully hand off your designs!
Pro tip: A lot of designers will create a resource library of videos to teach clients how to make simple updates to their sites such as swapping out images or text, changing a button or link on their site, and updating event, blog, or portfolio pages! (Another reason to keep things simple! Only one resource library to keep up to date!)
Squarespace’s drag-and-drop features make it superrr simple for clients to be able to refresh their own content, without having to wait weeks to book you (and keeping forking out designer prices) every time they need an image swapped out.
This makes for happier clients and more client-winning testimonials for you!
My course Square Secrets has everything you need to learn how to design completely custom, high-converting websites for both you and your clients! It’s the most popular, advanced & comprehensive online course teaching you how to build a Squarespace site that attracts your ideal clients & customers 24/7!
But if you could use a little help in the Squarespace design skills department and with the whole starting + running a business thing, I’ve got you covered there too, my friend!
My course Square Secrets Business is for those who want to earn money working with clients and have a complete and customizable business system handed right to them so they can skip over the years of trial and error.