My little year-long experiment with publishing income reports is officially coming to an end, and I decided not to continue posting them in 2020.

Today I want to share exactly why I made that decision.

There’s 3 primary reasons.

Reason #1: my income reports feel unattainable

I’ll be honest, I think posting income reports would have been a heck of a lot more useful a year or two ago in my business when I was making less.

My goal truly was to show what’s possible when running an online business, but because the business makes truly insane income every month, I get the feeling that my numbers might start making people think “well that’s good for her, but that could never happen for me.”

Now I truly believe that anyone with a heck of a lot of determination can also create what I have, but I think if my income reports were more like 5k months or 10k months like back in the day earlier on in my business, that would make others think more that it’s possible for them too.

My 60k months just don’t feel realistic for a lot of people, which kind of defeats the purpose of posting them.

Unfortunately a few years ago in my business I didn’t feel confident enough to post my income reports because my numbers didn’t feel ‘impressive’ enough. Now my numbers are impressive, they’re unrelatable. Whoops!

So basically, it would have been better for me to post my income reports sooner, when my numbers were lower in order to really achieve my goal of showing people what’s possible online.

What I’ve done is definitely possible for people, I know that to be a fact because I’ve seen it be true in my life and I’m not unicorn or person who had every advantage in the book stacked in her favor.

So if you’re reading this, just know that while my $94,031.41 month maybe feels insane to you right now, it’s still def possible for you.

Reason #2: my income reports don’t drive as much traffic as expected

I kinda assumed before I started them that they would be hits on the blog, and drive an absolute ton of traffic. They definitely do well traffic-wise, but actually not quite as much as I guessed or hoped. They do well every month but I have other posts definitely doing better consistently.

So in terms of my hope that they’d do great things for the blog’s traffic, they haven’t. Don’t get me wrong, they do just fine, it just wasn’t producing a nice spike in traffic as I hoped.

Reason #3: my income reports makes things kinda awkward in my personal life

One of my family members who never took a great interest in me for the last 27 years of my life suddenly wants to get lunch.

Another time I used a photo of my siblings and I in a sales email, another family member suggested I give my siblings a cut of my sales as I was using a photo of us in my marketing . . .

When friends and I were trying to figure out how much to set as a spending limit for our holiday gift exchange, I suggested a number and then immediately wondered “wait, should I have suggested a higher number so I don’t look like the wealthy, cheap person?” But then, on the other hand, I also don’t want to suggest a number too high and be insensitive to other people’s budgets.

Basically, personal relationships and money can be a bit of a minefield.

Now I do have to say, the vast majority of people in my personal life who see the reports are absolutely right there beside me, not an envious or bad-natured bone in their body and are just genuinely stoked for me at how well the business is going.

That is the case most of the time, and I’m really thankful for it. But I admit, I’ll be excited to keep numbers to myself in the future to hopefully avoid some of the personal awkward situations.

I’d love to be able to keep posting the reports to the public but to no one that actually personally knows me. Unfortunately though, that’s not really possible.

That’s pretty much it! Hope this post helped you see the behind-the-scenes of my reasoning!

December 2019 will be the last income report. I hope you’ve enjoyed them while they lasted!

On another note, I’d genuinely love to hear your thoughts on the reports in the comments. Were they motivating to you, or did they just feel unattainable? Would you ever post income reports? Why or why not?



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Why I’m stopping monthly online business income reports