How to add related posts to the bottom of a Squarespace blog

 
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I’ve received a lot of questions lately about how I do the related posts at the end of each of my Squarespace blogs. So this post aims to help clear up the confusion and show you a few options for how to add related posts to the end of a blog.

1. Pick a blog-focused template

There’s a select few templates that Squarespace made specifically with blogging in mind, and so they have a few more blogging-specific features than most. Currently at the time of writing in Feb. 2019 that is the following templates: Farro, Haute, Foundry, Indigo, Ready, Skye, Tudor.

One of the blogging-specific features these templates have is the automatic inclusion of related posts (assuming you check a little ‘enable’ button in the settings.)

This is honestly pretty convenient. Squarespace uses all the text info in the title and post itself along with the tags and categories to determine which posts are most similar.

Once you’ve ticked on to the ability for Squarespace to include related posts, they’ll automatically populate at the bottom of the post, without you needing to do a thing.

This is without a doubt the most simplistic way to do related posts. On the downside, you can’t pick which related posts appear, Squarespace picks for you.

Granted, if you’re like me and are not using one of the blogging-focused templates, this function isn’t an option.

Steps in Squarespace: Open blog page settings > click > advanced > check ‘enable related items’


2. Use a summary block

To use this method, you’d add a summary block to the bottom of your post. From there, you’d want to tell the summary block to pull content from your blog, and in order to get the content to be really as closely related as possible, get the summary block to only include content from a specific tag or category.

There’s a few benefits and downsides to this method. A summary block pulls the most recent content, so as you publish more posts in the future, the related posts at the bottom of your blogs will always be updating with fresh content as you post more. The downside to this is, your old posts are really not going to be seen unless someone clicks back, back, back through your blog post archives.

The other downside is that because it pulls the most recent posts, when you publish a new blog post under say your ‘food’ category and set your summary block to display ‘food’ categorized posts, the current post will appear first in the summary block because it’s the newest post in that category.

Steps in Squarespace: Click an insert point where you want your related posts to go > select a summary block (there’s 4 styles, choose whichever looks best to you) > click ‘Blog’ for where the content comes from > click over to ‘display’ > under ‘category filter’ and/or ‘tag filter’ input the name of the tags or categories you’d like to display.

Here’s an example of related posts using a summary block:

3. Use text links

This is the most low-tech method, and also the one I use 😂.

We keep a Google Sheet with the names and links to all our blog posts, and my assistant pops in the links to the most relevant posts. She types in the name of the post and links it up.

With this method we can choose exactly what posts appear and what makes the most sense for the visitor to read next. After-all, we know the content better than Squarespace seeing as we’re creating it, but new visitors really don’t know what’s out available. With this method we’re able to

Honestly, it’s super simple, but maybe not the most efficient thing in the world.

Steps in Squarespace: Add a text block > type in the titles of your posts > highlight the text of each post title > click the link icon > paste in the link to the blog post

There you have it! 3 methods, I encourage you to pick the one that suits you best. And speaking of related posts…

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