Ready for some honesty?
I was a website designer with an undergraduate and Master’s degree, however they were both completely unrelated to what I do in my business now. Still, I have found that there is more than enough space to be successful and fill a need in the website design space.
Say you want your 7 year old daughter Sophie to learn French and you’re looking for a teacher for her. You don’t want to skimp, you want little Sophie to have the best.
Of course the most qualified person by far to teach her a language would be a university French professor. A university professor has a PhD, the highest qualification a person can earn.
But does hiring a university professor to teach little Sophie really make sense?
A French professor is significantly over-qualified to teach little Sophie the language, the work simply wouldn’t interest them, not to mention you’d have to pay top dollar to have someone with such a qualification teach anything. You’d be overpaying for something you don’t need.
Little Sophie won’t make use of the professors years of research into the structure of speech, dialects, sociolects, etc.
There’s no question that in the field of language instruction having a broad spectrum from part-time tutors to full time university professors is important.
They provide for people at different stages of their language education.
They serve difference audiences and each one is vital.
A lot of hesitations we hear from people on the fence about diving in and starting their web design business is that “I didn’t go to school for web design” or “Don’t I need some IT experience? People will never take me seriously if I can’t explain the ins and outs of creating websites.”
FYI, the people completing IT degrees aren’t the ones competing in our market. They’re working for companies like Netflix or Zoom or the government. (I know, my brother did just that.)
I’d pay to watch your typical IT graduate get on a call with a fashion blogger client.
It just wouldn’t click.
In the same way that it wouldn’t click if I sat down at a meeting with the development team at Microsoft.
The people completing IT degrees have knowledge in fields that I am not as experienced in, but this knowledge is not vital nor important to the clients you serve.
Your audience needs websites built quickly & easily and they rely on you to produce a product. You wouldn’t want to code it from top to bottom. What on earth would your average photographer or event planner or small business owner do with a completely custom coded site? They’d be clueless the second you handed it over.
Your niche doesn’t have to be something super-techy, impressive, or complex to be successful!
My ideal clients (and the clients who most wanted to work with me) were ladies who loved it when I’d take a genuine interest in their brand & business, and loved my upbeat attitude when I get on a call with them!
You can teach and relay information at a level your clients understand.
For anyone else who’s picked up a degree or two, I’m sure you’ve also noticed that when someone is an expert in their field, that doesn’t necessarily mean they’re remotely skilled at relaying information to beginners.
In fact, once people are so immersed in their field, they often forget what the start was like, the basic challenges and questions faced by a beginner.
What’s our lesson here?
Find a section of people who need your services, don’t compete with the pros in their area, find your own area.
It would be insane to hire a French professor to teach little Sophie in the same way it would be insane for a mom and pop new business to hire the greatest tech developers in the world to create their 5-page website.
So what I want to say to you today is, don’t let fear stop you from whatever your dream job is.
You have a group of people waiting to be served in a way that someone with an undergrad, MA or PhD in the field never could.
Cater to your people…they’re out there, and they need you!