5 unexpected lessons I learned when creating a podcast
My brand new Online Business Besties Podcast is launching June 5th! YAYYY!
If you follow me on Instagram, you’ll see I’ve been talking about podcasting a lot lately, so of course people keep asking when it’s coming out so they can actually listen!
So yes, June 5th!
Get your headphones and a notepad ready, because I have some seriously fabulous episodes coming your way.
If you want to build an online business that allows you complete lifestyle, location and financial freedom, this is going to be a podcast you’ll want to binge like it’s going outta style!
But anyways, in my process of creating this podcast I learned that there is a LOT which goes into podcasting and, specifically, that there’s a lot of tech decisions to be made.
So today I want to share some of those lessons with you! Let’s get straight to it!
1. Zoom is the best for recording podcast interviews with guests
There’s a lot of softwares out there you can use to record you and a guest. Some free, some paid. Some built into a podcast host, others completely stand-alone softwares that technically have nothing to do with podcasting.
I weighed the pros and cons of the many different options I was looking at and finally settled on Zoom.
The reason Zoom won?
It records your audio track and your guests audio track separately.
Ohhhh ahhhh! Exciting right?
Well, not really… Until you get to editing your show and you quickly learn that this is sooo helpful.
So let’s say I have a guest named Jimmy on the show. Jimmy says something funny and I laugh while Jimmy is still talking.
If the software used to record the audio recorded our audio together as one track, you wouldn’t be able to hear whatever fabulous thing Jimmy said while I was laughing, because I’m overpowering his voice.
But if my audio track and Jimmy’s are separate, when I’m editing, I can chop out my laugh in my track and leave Jimmy’s track as normal. Thereby editing out my laugh and making sure you can hear Jimmy perfectly, no matter if I’m interrupting with a laugh.
So yes, recording separate audio tracks for yourself and your guest is legit really exciting and means your listeners will be able to hear what’s being said better.
(Btw, if I’m just recording a solo show, I record it straight in Garage Band - the software I also use to edit my show.)
2. You can get a pro announcer person really easily
You know how all the really legit podcasts have an announcer at the beginning explaining a bit about the show and then ‘introducing’ or ‘welcoming’ the host?
I don’t know about you, but I unfortunately don’t have any friends with a Morgan-Freeman-quality voice or who sound like a legit radio announcer.
Thankfully, that’s not needed these days apparently!
There’s a website called Music Radio Creative which has a bunch of announcer people you can choose from. Just head to their website, sort the voices by your preferences (eg. gender and accent) and play their sample recordings. (That’s an affiliate link btw!)
(I kinda wanted to go with an Australian lady because … I mean how cool of an accent is that? But eventually settled on one that sounded more American.)
Once you’ve chosen your preferred voice, you type in whatever words you want the announcer to say and a couple days later you’ll get an audio track sent to your email with the recording.
It’s super simple to use, fast, the pricing is clear and my pro announcer intro sounds super legit.
So, I’m now a big fan of Music Radio Creative!
3. You should launch with a few episodes published
I was taught this in the podcasting course I was taking (read about which one I took and my honest review here), and it proved true just this morning.
I headed to the gym and found someone I follow online had just launched a podcast. I turned on the first episode as I drove to the gym. I loved the show and polished it up part way through my run, so I put on the next show. Then today as I’ve been working I played their 3rd show.
The person launched with 3 episodes, and that’s exactly what I plan to do too.
Because if you manage to get a follower over to your show to listen and they LOVE it, but there’s no more episodes, they’ll be disappointed and go on their merry way somewhere else.
People love to binge these days, podcasts included, so I’m being sure to launch my show with 3 episodes already published so once y’all go listen to it (and love it obv) you won’t need to wait a full week for the next episode, there will be 2 others there waiting for you to get into right away!
4. Amazon AWS has the cheapest transcription service available online RN
I started online as a blogger and web designer, so I know the importance SEO!
Google is God of the internet and brings a whole lotta traffic to sites that do SEO well. So, in order to make Google happy, I knew I wanted to get my podcast transcribed into written format to help with SEO of the episodes.
How can Amazon do it so much cheaper?
Amazon owns Alexa, which is a very popular product and therefore has a lot of people to listen to and improve its technology with.
So in the Amazon AWS suite of products and services, it also has transcription which I’ve been using for the first few episodes.
Amazon transcription isn’t looked over by a real human (like Rev is) sooo it’s not perfect and definitely needs to be formatted by a person correctly, which of course means I need to pay that person to do that.
So over the next few episodes I create I’ll be testing out how long it takes my VA to perfect the transcripts and then see if sticking with Amazon and having her perfect them works out financially to be better than Rev or Temi.
I’ll keep ya posted!
5. You can host a podcast on Squarespace, but it’s not ideal
One of the things I love most about Squarespace is how it’s all-in-one! I like to streamline my tech use, and any time I can use one piece of software for as many purposes as possible, I’m all for it.
But just a couple minutes into researching hosting a podcast on Squarespace, I realized it wasn’t for me.
First up, Squarespace podcast feeds only display the 100 most recent episodes.
I’ve got big dreams and goals for this podcast, and I definitely intend for it to go for more than 100 episodes. I know that I have often scrolled wayyy back through iTunes to hear the very first episodes of podcasts I love just to see what the podcast started out as, and I also love to go back and find all the episodes a podcaster has done on a certain topic if they’re an expert on it (eg. email marketing).
So basically, it wasn’t going to fly with me that I was limited to only having my 100 most recent episodes show up in podcast feeds.
Second to that is the lack of ability to track download numbers easily with a podcast hosted on Squarespace. I intend to bring sponsors onto my show, and the most important metric to them (understandably) is download numbers.
With Squarespace’s podcast setup, it’s not possible to get as specific with analytics and download numbers as I want.
Now I’ve got all these tech and game plan bits sorted, I’m just editing up my episodes, uploading them to my host, polishing up the posts to go along with them and then finally getting them out to YOU on June 5th!
If you’re looking to build an online business so you can get on with living your best life, then this podcast mighttt just change your whole world. So be sure to pop in your name and email over on this page so you will be the first to hear the episodes when they go live!