How to create short, easy-to-remember links with Squarespace redirects

 
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Not to state the obvious here, but URLs tend to get prettyyyy long…

Maybe you’re the type to set it and forget it, leaving your URL up to the auto-generating gods. Or maybe you’ve been hearing all the buzz surrounding SEO in recent years, and decided that keyword-stuffing is the way to go. (More on what your blog post URLs really needs in this post!)

Regardless of how you’ve created the thing, you’ve tested your URL link and it works. So why fix what ain’t broke?

Today I want to share with you a few instances in which you might need a shorter and tidier version of your URL link to get people to where they need to go!

When to use a shortened URL

1. sharing a link to your podcast show notes

Rarely will your podcast listeners be standing by, ready with pen and notebook in hand. If they are, congratulations. (You must have a pretty riveting show!)

But for the rest of us, it’s more likely your listeners are walking, or driving, or gardening, or folding laundry…or doing whatever it is they need to do that day while simultaneously tuning in to your latest episode!

When it comes time to share with listeners where to find your show notes so they can have access to all the uber valuable resources you may have mentioned, the chances of them remembering a long, drawn out URL are pretty slim.

If you’ve been following along with The Online Business Besties’s Podcast (yup. shameless self plug), you will know that the show notes links I mention in each episode are pretty bare bones.

Take episode 013 Travel blogging as a business with Alex In Wanderland for example:

Rather than having to remember https://paigebrunton.com/blog/travel-blogging-business-alex-in-wanderland, listeners know to look for show notes at paigebrunton.com/13.

It’s short, it’s simple, and I do it the same exact way for every episode.

Oh, and FYI…don’t go changing your original, long-tail URL! You worked hard on that sucker, and you are going to want to keep it around for SEO purposes.

My short link paigebrunton.com/13 is simply a redirect of the original link (a fancy little trick I plan on showing you in this very post)!

2. Linking to opt-In Gifts

You’ve spent a lot of time creating some pretty fabulous freebies, so you are going to want to make those bad boys easy to find! Sure, you may be offering the handiest resource around, but most people will not go to the trouble of a wild goose chase in order to track them down…even if they are free.

Once again, the answer is a super short, easy to remember URL.

My Online Business Matchmaker Training is a good example of this. With a name like that, the URL is bound to be a little lengthy, so what’s my short link?

You guessed it.

paigebrunton.com/matchmaker

3. Affiliate Links

I don’t have to tell you the importance of having a super clear and memorable affiliate link, because it could literally make the difference between you earning $20 and $200 in affiliate earnings that month!

Keep it short and sweet with something like paigebrunton.com/squarespace.

4. Link in bio

When it comes to social media, aesthetic is everything. So you are going to want the link appearing in your bio to be just as pretty.

How do you do that?

Shorten it. (And today I’m going to show you how to do just that!)

How to shorten a link with Squarespace Redirects

1. Go to “settings”

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2. select “Advanced”

 
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3. click on “Url Mappings”

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4. Enter redirect Path

 

It sounds super techy, but I promise you it’s not. If you can type (which I’m assuming you can) then you can do this.

First, pick a line. Any line.

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Then, in order of left to right, you will:

  1. Enter the tail of your desired short link. (eg. /freebie)

  2. Make an arrow using the dash and greater than symbols. (Like this: ->)

  3. Enter the tail of the actual URL you are directing visitors to. (eg. /your-fabulously-long-freebie-link)

  4. Enter “301" (Why? Because Squarespace says so.)

  5. Save

    Troubles saving? Try backspacing until your cursor is on the same line as “301.” (You’re welcome.)

So there you go! That short link is all yours for the sharing! (Just don’t forget to test it first!)

Just getting started? You can sign up for a free trial of Squarespace here and I also got ya a little off the price, use code PAIGE10 for 10% off your first year. (Yes, that's an affiliate link!)