Blogging is one of the absolute best things you can do to make sure your business ranks at the top in a google search for your niche’s chosen keywords.
Google loves to get it right, so every time someone shows up on your blog and doesn’t immediately return to their search, this signals to Google that they found what they were looking for. You’re basically telling Google you are a one-stop shop and that there’s no need to look any further, so they can safely keep recommending your site at the top of the results!
By consistently putting out useful free content on your topic, you are automatically going to attract to your site the people who are genuinely interested in that topic, and therefore more likely to be interested in any paid offerings you have on the subject!
For a few more tips on blogging and why I’ve chosen it as my main audience building platform, check out:
But if you landed on this post, you aren’t here for the why…you’re here for the how! So let’s dive right in!
If you recall from Squarespace basics: pages & navigation options, your Squarespace website does not automatically come furnished with a blog. So, before you can start sharing your genius and expertise in blog posts, you’re going to need to add a blog collection page, aka the main blog page visitors land on before deciding which post to click through to.
For more on how Squarespace collection pages work, you’re def going to want to revisit Squarespace basics: pages & navigation options, but for now, go ahead and add a blog to your site by going to pages > plus sign (in the not linked section for now) > blog.
You’ll also know from reading that last post I mentioned that I always recommend starting from scratch with a blank page where possible, to make sure that your site design doesn’t fall prey to the cookie-cutter monster.
Unfortunately, you do not have the option to add a blank blog page, as it automatically comes with a special blog collection section built-in. But you will have options to make tweaks to your blog pages layout once it’s added, so you don’t have to be worried about picking the wrong one!
So, select whichever layout and name your blog…wait for it…‘blog.’
You want it to be super clear in your main navigation where visitors can find what they are looking for, so this isn’t the time to get cutesy or creative! Leave that for your blog post!
Squarespace will automatically give you a handful of example posts which you can feel free to delete right away! Then to create your first post, click that plus button to open up this page.
This is where all your content for that specific blog post will live. You have all the same options for adding blocks within a blog post as you do for adding content on any other page of your site.
This is helpful for creating a call-to-action within your post to get your audience to say, book a consultation call or sign up for a freebie opt-in gift.
Once your post is built, there are just a few things you need to tweak before you can hit publish!
Within that post, head to the gear icon on the top right of the page to open up your blog post editor and make a few important changes to your blog post settings.
Within the blog post editor, head under the contents tab (shown above). It is here you will:
Tag & categorize your blog post.
Categories and tags are one way to make it very easy for site visitors to find what they are looking for.
Say for example you are a food blogger. Your categories might consist of the meals in a day – Breakfast, Lunch, Dinner, Snacks, Dessert – and your tags might would be the subcategories or keywords on the subject like gluten-free meals, keto-friendly meals, 20 minute meals, slow-cooker meals, etc. It’s best to keep categories to a minimum (3-5) and use tags to do the rest of the sorting!
Enable/Disable Comments for a specific post.
Want those comments disabled blog wide? You’ll find that options under your site panel on the left hand side. From home, head to settings > blogging > comments.
Schedule or publish your post.
Heads up, when you schedule a post, that sucker is going out when it’s finished or not, so don’t go scheduling anything that isn’t 100% ready! You can always mark a post needs review if you are done the draft but still need to give it some finishing touches.
Duplicate a post.
Got your blog post looking just the way you like it? No need to reinvent the wheel the next time you go to create a post. Just use your previous post as a sort of template by pressing duplicate!
Next, you’ll want to head under the options tab. This is where you will:
Upload a thumbnail image.
This is the image that will be seen on your main blog page when visitors browse through your recent posts to pick which they will read! If you don’t upload anything here, it will automatically pick the first image in your blog post, which may or may not look great depending on your blog page settings. This image will not appear in your blog post, however. Only those you insert using image blocks will appear in the post content itself.
Edit your blog post’s URL.
Squarespace will automatically create a URL using your entire post title. But gone are the days of uber-long URLs, stuffed with endless keywords and the date it was posted.
Google (god of the internet) now favors the short and concise.
So rather than: https://foodieblogger.com/the-ultimate-guide-to-cooking-and-baking-healthy-gluten-free-recipes-for-your-sensitive-family-member, take out all the fluff and keep only the most important SEO keywords related to your title, like: https://foodieblogger.com/healthy-gluten-free-recipes
Include an excerpt.
This is the little blurb that will display on your blog page with your thumbnail, should you choose to display it in your settings (more on that in a minute).
So those are the most important basic settings there! Next, it’s time to head under the SEO tab of your post editor. This is where you can choose to tweak how your title and description for that post will appear in search engine results.
The last step in your post editor is to head under that Social tab. If social media is very important to your marketing strategy and you want control over which image appears when shared to social, upload it as that post’s social sharing image.
As I mentioned in Squarespace basics: pages & navigation options, your blog collection page (or main blog page) will automatically come with a pre-built collection section.
You can get rid of it, since that’s where your posts live, but you can Squarespace how you’d like it displayed!
To change the layout of your blog collection section, head to you main blog page, click edit, then click the pencil icon.
You have several options for styling, though these are the main ones to look out for:
Layout: whether your posts appear in a grid, side-by-side, in one long column, etc.
Spacing: how much padding or white space appears between blog post previews.
Image placement: whether the image appears above or below the meta data.
Ps. Meta data is just a collective term for the details of your post that would normally appear with the preview (title, date posted, category, excerpt, etc.)
Meta data display: decide what, if anything, you want appearing along with your blog post’s thumbnail image.
You also have options for which color theme to assign your blog collection section, as you would any normal content section. (For more on that, check out Squarespace basics: using site styles.)
Now that your blog collection section is looking just the way you’d like it, you can also add to your main blog page by adding as many regular content sections as you please. Unlike the blog collection section, these sections will have all the same drag-and-drop and block adding customization options as any other page on your site.
Want to help readers quickly get to where they want to go? Allow them to sort using categories! The easiest way to do that is to add a text block somewhere near the top of your page, write out the names of your 3-5 categories to create a simple text link for each.
Click the gear icon within the link editor. Select page > /blog (or whatever the url slug is for your blog) > categories > chosen category.
Now, when someone clicks that link, they will only be shown blog posts in that category.
If you are consistently putting out helpful content, chances are your blog is going to be one of your most visited pages on your site.
Whatever your main your main CTA’s are, you are going to want to include those somewhere at the top of your main blog page, as well as throughout your blog posts, where relevant to the content.
Whether your preferred call-to-action is to book a consultation call, register for your upcoming webinar, or download some sort of freebie opt-in-gift, tutting it at the top of your main page, and throughout your blog post content (if it relates to the content) leaves no doubt in your site visitors mind what it is they should do next on your site!